Now, Assen is a major industrial and administrative center, is developing a tourist destination. Interest to tourists is the Museum Drenta located on the site of a former monastery, historical and art Museum, opened in 1854.
In the vicinity of the city is preserved prehistoric dolmens – structures made of huge stones.
Assen is also famous for its racetrack. The TT circuit Assen is the only circuit that is designed just for racing. On the last Saturday of June there is held the Moto-Grand Prix of Holland.
In November in Assen, a festival of ballroom and Latin dancing, which is the open Dutch championship in dance. At this time in the city brings together dancers and spectators from around the world.